In this new ‘Business Start Up 101’ series, I’m going to provide some advice, hints and tips of how to begin setting up your new business venture. Due to the nature of my business, it will be from the perspective of branding and website design.
So, you may be feeling excited, overwhelmed, nervous and raring to go all at once! Whilst you may be ready to jump in feet first, I would suggest you take a deep breath… and start the background work! I love this part – but I understand you may think it’s boring! I promise that once you get into it, it’ll be fun – and SO helpful! Pinky promise!
1 | MISSION STATEMENT
This sentence will define your aim as a business owner. It will focus on what it is you’d like your business to achieve – and perhaps a little nugget about how you’d like to accomplish this goal.
For example, my mission statement is:
This depicts exactly what I’m offering – and to whom, with a teenie piece of information about the nature of my work.
If ever you feel a little lost when researching and planning, come back to your mission statement and it will refocus you.
2 | CORE VALUES
Working hand in hand with your mission statement, core values can really help to narrow your focus on what you’d like to accomplish and how you’d like to go about doing it!
As a small business owner; you will be the face of your venture. Your business will be an extension of yourself. Your personality, character and voice will be evident. How you engage with customers, which products and services you offer and how you showcase them will all distinctively be you!
For example, my core values are:
Therefore, these core values must be a reflection of you and how you see your business. I would advise you to be true to yourself and your venture when thinking about this. There’s no point saying a core value of your business is ‘grace’ when you’re selling men’s hardware equipment!
Also, it’s important to keep in mind that some of your values may appear to contradict each other. As shown in my values, the words ‘simple’ and ‘creative’ may appear to be conflicting. However, I believe the word ‘simple’ to be ‘uncomplicated’ and I think of this when I design and communicate with my clients. And when I think of the term ‘creative’, this to me means I need to design something unique and distinctive to my brand – and to my client’s brand.
So, as you can see, you can interpret your words in any way you want! It’s handy to make a note of them, with your mission statement, so you can reflect on them reguarly, making sure you are being true to your values.
3 | IDEAL CLIENT
It’s super important to bear in mind who you are going to be selling to. This way, you can gain a little insight into your perfect client or customer. You can go hardcore into this and think about the age range, gender, income bracket, occupation types and so on. But, to be honest, it can be a touch narrowing, so I just like to generally think about my ideal client.
So, when combining these three start up tips, you can begin to see your business essence emerge! Your mission statement tells your customers what you’d like to achieve, your core values highlight the personality of your business and your ideal client focuses on who you’re communicating with!
Check back here to see the next instalment!