Cathy and her family (husband and little three-year-old James) have a blog which details how to navigate travelling with a family – they have travelled 11 countries over the past four and a half months alone!
It’s Cathy’s aim to build a community of people who love to travel; especially with children. In the future, Cathy wants to focus on particular audiences with certain blog posts – little explorers and big explorers, budget explorers and luxe explorers.
The brief was pretty prescriptive, Cathy wanted wellies and suitcases to feature. Initially, I split up these elements, however, in our development round, Cathy decided she’d like both to be displayed in her logo!
During the time of development, I actually came up with a bit of a rogue design! (After having completed designs which hit the brief, don’t worry!) It had none of the aspects Cathy had mentioned – it was a bit of a risky move!! But it turns out Cathy liked it so much; she actually wanted two logos!
So, as you can see above, the first logo is the requested design – wellies and suitcases – which depicts the travel part of the blog. And the second brand design is more of an ‘explorer’ style.
From this, I actually created a collection of prints! From adventure to explore, travel to paradise – they are all for sale on my Etsy shop. Please have a look here – I’m thrilled with them!
If you’d like me to help you with your new logo, branding, business stationery or website, please don’t hesitate to contact me here at Belle and the Moon: firstname.lastname@example.org.